نوع مقاله : مقاله پژوهشی
نویسنده
نویسنده مسئول، استادیار گروه مدیریت، دانشکده علوم اجتماعی، دانشگاه ادیان و مذاهب، قم، ایران،
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسنده [English]
Objective: Examining the Quranic media techniques and comparing them with media techniques presented by thinkers, with emphasis on storytelling and content analysis of the themes of Quranic stories.
Methodology: Qualitative with quantitative content analysis method, and the statistical population using census method, all 114 surahs of the Quran were examined to evaluate the techniques used based on media theories. The research was conducted by utilizing library resources and the Comprehensive Tafsir Software and the Quranic Thematic Encyclopedia, where all stories were identified, and their themes and storytelling techniques were examined, determining in which surahs and to what extent these stories are addressed.
Results: Divine teachings, including the call to monotheism and avoidance of polytheism; resurrection; religious rulings; and examples of God's forgiveness, have been conveyed through storytelling techniques appropriate to human understanding. Out of 208 stories, the story of Prophet Abraham is mentioned in 22 surahs and 153 verses, which is the highest focus on a single story in the Quran. "Episodic narrative structure" with a frequency of 462 verses ranks first, "ambiguity" with a frequency of 394 verses ranks second, and "climactic and dramatic structure" with a frequency of 349 verses ranks third as the most frequent storytelling techniques in the Holy Quran.
Conclusions: The Quran has been placed as an ideal and accessible written media model for humanity, and media managers, especially those media outlets interacting with a wide range of audiences, can benefit from the Quran as an ideal media model.
کلیدواژهها [English]
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